Exploit: Exposed database.
Boomoji: A Chinese company that makes personalized animated avatar to be sent over text and other various apps.
Risk to Small Business: 2.111 = Severe: Exposed databases can be very embarrassing for a company because there is no excuse for leaving the database where customer information is stored unsecured. Customers are unlikely to return to the service, and if they do could be hesitant to enter in credit card information or reveal more of their data because they figure it could be at risk as well.
Individual Risk: 2.111 = Severe: Those affected by this breach are at an increased risk of phishing attacks. This is made a severe risk in this case because the exposed information included the contact books of the users who gave the app permission to access it.
How it Could Affect Your Customers’ Business: Not only is the exposed database embarrassing for the organization, but the company lied about the extent of the breach by stating the databases were for testing purposes only. Not being upfront about the breach can result in a further loss of trust in the company by the customer.
ID Agent to the Rescue: Spotlight ID by ID Agent offers comprehensive identity monitoring that can help minimize the fallout from a breach of this type. Learn more: https://www.idagent.com/identity-monitoring-programsRisk Levels:1 - Extreme Risk2 - Severe Risk3 - Moderate Risk*The risk score is calculated using a formula that takes into account a wide range of factors related to the assessed breach.